Huntsville now has a new destination for luxury home furnishings. Southern Gem, a high-end Tuscumbia-based furniture store, has opened its first showroom in the city at 2302 Whitesburg Drive.
The store offers a curated selection of furniture, lighting, custom upholstery, and unique home décor pieces to help you create the perfect home atmosphere.
About Southern Gem
Founded in honor of Lillian Kent Patton, a lifelong advocate for beautiful and welcoming homes, Southern Gem emphasizes quality, design, and personalized service. The Huntsville showroom joins their Tuscumbia location and SG Studios design centers in Muscle Shoals and Huntsville, offering both in-person and custom residential design services.
Design Services for Every Project
- Southern Gem’s SG Studios provides a range of options to fit any project:
- Ground Build-Up – Full-service design from floor plans to custom furnishings, including consultations with contractors, engineers, and architects.
- Remodel Design – Room-specific plans with 3D renderings, remodel guidance, and furniture selections.
- Decorating – On-site evaluation and personalized decorating plans.
- Quick Room Refresh – Virtual design consultation with mood boards, furniture recommendations, and space planning.
Clients also receive 15% off furnishings purchased from Southern Gem. Packages range from full-scale remodels to smaller refreshes, accommodating every budget and project scope.
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