Crumbl Cookies is navigating a nationwide business slowdown, with declining customer traffic, store closures and financial difficulties affecting some franchise operators. Alabama has 18 listed locations, though the chain has not released a complete list of closures by state.
Crumbl’s rapid growth faces new challenges
Founded in Utah in 2017, Crumbl grew into a national bakery brand known for oversized cookies and a rotating weekly menu. Its social media popularity helped attract customers and fuel rapid expansion.
However, industry reports cited in October 2026 indicate that the company has closed at least 57 stores this year. Data cited by industry publications also points to lower customer visits and weaker sales compared with previous years.
The impact varies by location because Crumbl operates through independently owned franchises. While some stores have closed, the available information does not establish that all Alabama locations are experiencing the same difficulties.
What the slowdown means for Alabama stores
The company’s store directory lists 18 Alabama locations, including shops in Huntsville, Madison, Decatur, Birmingham, Mobile, Tuscaloosa and other communities.
Huntsville-area customers can find locations listed in Jones Valley and Madison. Other Alabama stores serve markets such as Alabaster, Auburn, Daphne, Dothan, Florence, Gulf Shores, Oxford and Trussville.
Although an unofficial closure tracker has included Alabama stores, the company has not published a comprehensive state-by-state closure announcement. Customers should check Crumbl’s official store directory for current location information.
Franchise struggles highlight wider business pressures
The challenges extend beyond store closures. A Kentucky franchise operator filed for Chapter 7 bankruptcy protection in October, seeking to liquidate the assets of one location. The filing involved that franchise business, not Crumbl’s parent company, and did not include the couple’s two other stores.
The chain has also struggled to generate the sales boost it anticipated from expanding its menu to include dirty sodas, drinks made with flavored syrups and other additions. The beverage launch was intended to encourage more frequent visits, but reports indicate it did not deliver the expected results.
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