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Joe Davis

College football returns to Joe Davis Stadium, boosting local economy

College football is officially returning to Joe Davis Stadium, marking a new chapter for Huntsville as a growing sports destination.

Season Opener Brings Division I Football Back

The 2026 college football season will kick off August 29 at Joe Davis Stadium’s Wicks Family Field. The University of North Alabama will face Samford in a neutral-site matchup, with kickoff set for 6 p.m.

This will be the first Division I football game played at the stadium since its renovation. City leaders say the upgraded venue was designed to host a wide range of sporting and entertainment events, making college football a natural fit.

Economic Impact for Huntsville

Officials expect the game to draw fans from across the state, generating increased hotel stays, restaurant traffic and retail activity. The matchup adds to Huntsville’s expanding sports calendar and supports the city’s broader economic development goals.

The contest also brings a strong alumni presence to the Rocket City, particularly for UNA, which has a growing base of graduates and supporters in the area.

Part of a Busy Sports Fall

The season opener continues momentum for Huntsville as a regional hub for major sporting events. The game will join a packed fall schedule that includes national championships and international competitions.

Tickets for the UNA–Samford matchup will go on sale in February, with fan-focused activities planned both inside and outside the stadium. City and sports commission leaders say the event is intended to be more than just a game — it’s a celebration of college football’s return to Huntsville.

 

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